High Impact Coaching & Strategies

 British Telecom – DDMRP Roll-out

BT Logo

BT (British Telecom) is one of the largest telecommunications companies in the world serving the needs of its UK customers and those from 180 countries worldwide.

BT’s main business activities:

❯ Fixed-Line services

❯ Broadband

❯ Mobile and TV products and services

❯ Networked IT services

Background to size BT’s of fulfillment and supply chain organization:

❯ 2 National distribution centers

❯ 11 regional transportation hubs

❯ 97 forward stock locations

❯ B2C: 25-30k orders per day

❯ B2B: 2.2 million deliveries to UK retail companies per year

❯ 28k service engineers; 10-15k orders per day


In 2015 BT began their Demand Driven journey by first rolling out DDMRP education and then starting with a pilot scheme in their copper cable manufacturing facility and distribution. This 3-mth pilot achieved the following benefits:

❯ 230 items (50% split manufacturing and purchased. Purchased generally long lead from China)

❯ 32% reduction in FG

❯ 43% reduction in SKUs that were in excess

❯ No reduction in service, availability 99%+

❯ Expedites and schedule break-ins eliminated

DDMRP Roll-out

Following the success of their pilot, BT rolled out DDMRP throughout their supply chain organization achieving significant benefits. These were discussed at the 2017 Demand Driven World Conference in Lyon France (Conference Case study Video PowerPoint) and during a recent webinar with Lora Cecere on Supply Chain Insights.  The benefits achieved so far are:

❯ Overall inventory reduction of 30%

❯ De-risked entire supply chain

❯ Strong positive cash flow and ROCE

❯ Released supply chain capacity by not producing, purchasing and stocking wrong materials and parts

❯ Cost reduction: lower planning effort, lower expedite costs

Quick Introduction to DDMRP

DDMRP is rapidly becoming the world standard for the emerging Demand Driven methodology in planning, scheduling and execution of the entire supply chain from retail and distribution to manufacturing and multi-tiered suppliers.

DDMRP was developed by Carol Ptak and Chad Smith the founders of the Demand Driven Institute as a tool that will promote and protect flow through the entire supply network. The Demand Driven Institute is an organization that is devoted to the proliferation and development of Demand Driven strategies in industry. DDMRP will enable improvements of up to:

65% reduction in average on-hand inventory

80% reduction in lead times

100% on-time delivery performance

90% reduction in inventory obsolescence

400% improvement in inventory turns

25% improvement planner availability

More Information on DDMRP

For information about supply chain optimization using DDMRP and how it will reduce your business risk read the following:


❯ Michelin DDMRP Roll-out to 68 global facilities

 MRP – Solution or Problem

❯ DDMRP Helps to Mitigate Business Risk

Introduction to Demand Driven MRP (DDMRP)

 The Demand Driven Institute

 TheONE DDMRP Software

Contact us today

so that your company get ahead of the competition

before your competitor does!

Demand Driven Institute Global Affiliate   TheONE DDMRP

DDMRP Software Compliance

October 3, 2017

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